WE HELP BRANDS increase visibility, ENGAGEMENT & SALES

Poolside is your hands-on, dedicated partner in digital marketing committed to the granular process of good strategy and execution. 

Meet the Team

WE HANDLE BRANDING + MARKetING FOR

BUSINESSES

PEOPLE

PRODUCTS

➊ ANALYZE

We’ll meet with you to review your creative content and marketing needs and suggest strategies based on your goals and the opportunities we see for your brand.

➋ STRATEGIZE

Once we have a clear scope of project, we’ll create content and ads based on your goals and budget to help increase visibility, engagement or drive sales in key areas.

➌ LAUNCH

After we launch campaigns, we’ll review data and results with you weekly to refine our marketing strategies and track overall progress.

VIDEO CONTENT THAT STANDS OUT

COFFEE SHOP

MUSICAL ARTIST

CHEF FEATURE

COSMETICS

COMEDY SKETCH

CHEF FEATURE

CONCERT RECAP

PODCAST CLIPS

  • WEBSITE DESIGN

  • DIGITAL MARKETING

  • SOCIAL MEDIA

  • Photo & Video

  • Email Marketing

  • MERCHANDISE

  • CONSULTING

All Services

WE’RE DIGITAL MARKETING EXPERTS

✓ Organic Social Media

  • Organic social media refers to non-paid, naturally occurring content and interactions on social media platforms. It involves creating and sharing content to engage with followers and build a brand's online presence without using paid advertising.

  • In 2023, popular organic social media strategies include content marketing with high-quality visuals and videos, community engagement, influencer collaborations, and leveraging user-generated content. Authenticity, storytelling, and value-driven posts continue to drive engagement and growth.

  • Relying solely on social media is risky for businesses. It lacks full control, may not reach all audiences, and platforms evolve. A holistic strategy combining multiple channels, like SEO, email marketing, and content marketing, provides more stability and better long-term results.

✓ META ADs

  • META (also known as Facebook Ads Manager) is a comprehensive platform that enables advertisers to create, manage, and optimize advertising campaigns on Facebook and Instagram. It provides tools for targeting specific audiences, setting budgets, and tracking performance, helping businesses reach their marketing objectives effectively.

  • META advertising offers precise audience targeting, robust analytics, and diverse ad formats, maximizing ROI. While pricing varies, it often provides competitive cost-per-click (CPC) and cost-per-impression (CPM) rates compared to other advertising platforms, making it cost-effective for businesses.

  • Businesses targeting diverse consumer segments, seeking brand awareness, leads, or online sales, can benefit from Facebook Ads Manager. It's ideal for e-commerce, local businesses, B2B, and many others.

✓ GOOGLE ADs

  • Google advertising, often known as Google Ads or AdWords, is an online advertising platform by Google that allows businesses to display ads on search results pages, websites, and mobile apps, targeting specific audiences to promote products or services.

  • Advertising on Google offers immense reach, targeting options, and the potential for high-quality leads. Pricing varies based on keywords and competition but can be cost-effective compared to traditional advertising, given its measurable results and precise targeting capabilities.

  • Businesses seeking online visibility, lead generation, or e-commerce sales benefit from Google Ads. It's suitable for various industries, including e-commerce, local services, B2B, and those looking to reach a wide and targeted online audience.

✓ YOUTUBE

  • YouTube's best-performing content includes how-to tutorials, product reviews, entertainment like vlogs and challenges, educational content, and engaging storytelling. Consistency, audience relevance, and high production quality contribute to success on the platform.

  • YouTube is a video-sharing platform where users upload and view content. YouTube ads, on the other hand, are paid advertisements displayed within or alongside YouTube videos to promote products, services, or content.

  • Brands with visually appealing products or those offering valuable insights, solutions, or entertainment can thrive on YouTube. Ideal for tech, beauty, fashion, food, travel, education, and any brand seeking a visual and engaging online presence.

✓ TIKTOK

  • TikTok's explosive growth and success result from its short-form, highly engaging video format, algorithm-driven content discovery, and a global community. It capitalizes on user-generated creativity, trends, and viral content, reshaping social media and appealing to a wide audience.

  • TikTok thrives on short, entertaining, and visually captivating content. Quick tutorials, comedic sketches, dance challenges, life hacks, and relatable storytelling resonate with its audience. Trend participation and authenticity often lead to viral success.

  • Brands and businesses succeeding on TikTok typically embrace creativity, humor, and relatability. Food, fashion, beauty, tech, entertainment, and Gen Z-focused brands excel by crafting engaging content that aligns with the platform's youthful, dynamic culture.

✓ LinkedIn

  • LinkedIn advertising allows businesses to target a professional audience based on job titles, industries, and company sizes. Sponsored content, InMail, and display ads promote brand awareness, lead generation, and B2B marketing effectively.

  • Advertising on LinkedIn offers access to a highly targeted professional audience, ideal for B2B marketing. It facilitates thought leadership, lead generation, and job recruitment, with detailed analytics for optimizing campaigns, making it a valuable platform for businesses.

  • LinkedIn ads suit B2B companies, professional services, job recruitment agencies, educational institutions, and personal brands. Businesses targeting decision-makers, industry networking, lead generation, or thought leadership can leverage LinkedIn's platform effectively.

Let’s connect

If you’re in the middle of a project and need help thinking through content and digital marketing strategies, we’d love to talk with you and help you navigate the pieces of the process.